The all new Skoda Superb, the time for a revolution starts here and NOW.

• New ŠKODA Superb revolutionises ŠKODA design
• Best interior space in its class
• MQB technology offering optimum safety, best environmental values, great connectivity
• Market launch of the third-generation model in June; UK deliveries September

The new ŠKODA Superb rolled into the spotlight today with a spectacular world premiere at the Forum Karlín in Prague. The new ŠKODA Superb revolutionises the brand’s design. 

Generous dimensions, innovative safety assistance systems, a focus on the environment and comfort, plus powerful EU6 engines and ŠKODA-typical ‘Simply Clever’ features have moved the brand’s flagship to the upper end of the automotive mid-class. The new Superb is the best ŠKODA ever and the highlight of the company’s largest-ever model campaign.

ŠKODA CEO Prof. Dr. h.c. Winfried Vahland said: “This car marks the beginning of a new era for ŠKODA. In recent years, we have renewed and expanded our model range. The new ŠKODA Superb demonstrates our aspirations in the automotive mid-class. 

In terms of creativity and technology, it reaches a new level of performance, shows ŠKODA’s reclaimed position and leads the way into the future of the brand. This fantastic car will attract new private and business customers to ŠKODA.”

The world premiere of the new ŠKODA Superb took place in Forum Karlín in Prague, in front of 800 guests – ŠKODA welcomed international media representatives as well as guests from the group, the company, politics, business and society. The new ŠKODA Superb was the star of the evening. Its first appearance was accompanied by the world premiere of the ‘Superb Symphony’ with the Czech Philharmonic Orchestra. Other highlights included performances from soul legend Chaka Khan and singer Aura Dione.

ŠKODA intends to continue the success story of the brand’s top model range with the third-generation Superb. To date, more than 700,000 first- and second-generation Superbs have been delivered to customers.

Elegance, strength, dynamism –revolutionary ŠKODA design

With its new design, the new ŠKODA Superb demonstrates the brand’s emotional strength, bringing the exciting design language of the ‘ŠKODA VisionC’ show car into production. “The wheelbase has been increased by 80 mm and at the same time the front vehicle overhang is 61 mm shorter than before. This new architecture provides the car with dynamic elegance,” said ŠKODA’s Head of Design Jozef Kabaň. At the same time, the new Superb offers further improved functionality and even more space.

The front conveys power and self-assurance. The striking grille, distinctive headlights and the deeply-drawn front-end architecture – all of this has been designed for increased optical width. The bonnet has powerfully shaped contours. The side view appears dynamic and elegant. The razor-sharp tornado line stretches the vehicle and, together with additional lighter surfaces, creates effective contrasts between light and shade. 

The car’s narrow pillars, the precision-cut window outline and the gently sloping roofline give the vehicle a coupé-style look. The large wheels and the striking wheel arches emphasise the exclusive appearance.

The design of the rear is self-confident and powerful. Horizontal lines are also accentuated here. The two-part, broad and narrow taillights feature LED technology as standard and intensify the ŠKODA-typical ‘C’ shape of the lights. At the same time, crystalline elements provide the taillights with additional luminosity. The completely redesigned interior continues the essential design details of the exterior. 

This includes the emphasis on horizontal lines, which gives the already spacious interior an even more generous feel. Clear shapes, precise workmanship and the use of high-quality materials result in a premium appearance.

Upgrade – a new dimension of comfort and space

The space of the new Superb has once again increased in comparison to the already generous values of the previous model. The driver and front seat passenger enjoy 39 mm more elbow room and more headroom. With 157 mm legroom the rear space is almost stately. This is about twice as much as in the nearest competitor model. The headroom measures 980 mm; no other model in the segment can offer this. The rear elbow room has increased by 69 mm. The 625-litre boot capacity is the top value in its segment, 30 litres more than in the second-generation Superb.

The new ŠKODA Superb is the brand’s first model offering adaptive Dynamic Chassis Control (DCC) including Driving Mode Select. New air-conditioning systems, including for the first time three-zone air conditioning, provide optimum temperature control and air quality. An electric sliding and tilting panoramic roof is optional. Auxiliary heating, heated seats, wireless heated windscreen and heated washer jets are available for the colder months. The rain/light sensor switches the windscreen wipers on and off automatically and automatically switches between daytime running lights and dipped beam as required.

Instead of one umbrella in the rear left door there is now one umbrella in each of the front doors. The new, electric tailgate is particularly convenient and can be complemented with an optional virtual pedal, where the customer can open the boot by waving a foot under the rear bumper. 

The electric tailgate and virtual pedal work in combination with the KESSY automaticlocking and starting system. The new Superb comes with the latest generation of Park Assist for automatically driving in and out of parking spaces. In addition, the car features a rear-view camera for the first time. The traditional handbrake is replaced by an electric parking brake as standard.

Perfectly connected

Connectivity features make their entrance in the third-generation ŠKODA Superb. There is a total of four, completely new infotainment systems based on Volkswagen Group’s MIB technology (Modularer Infotainment-Baukasten). The Columbus top model is optionally available with an integrated high-speed internet connection based on the LTE standard. This is a first for ŠKODA.

The ŠKODA Superb can be connected to a smartphone for the first time and selected apps can be operated from the infotainment system’s screen. SmartLink includes MirrorLinkTM, Apple CarPlay and Android Auto. The SmartGate interface, developed by ŠKODA, allows certain vehicle data to be accessed and on the user’s smartphone apps. The new ŠKODA Media Command app and the Wi-Fi hotspot integrated into the Columbus system allows the infotainment system to be controlled remotely from the rear seats for the first time. The Canton Sound System with 12 speakers and 610 W output turn the new ŠKODA Superb into a concert hall on wheels.

A new dimension of ‘Simply Clever’

The new ŠKODA Superb is the cleverest ŠKODA ever. 29 ‘Simply Clever’ features make life easier for driver and passengers. Some 23 solutions are new in the Superb, 10 of these are completely new for the brand. The new ‘Simply Clever’ solutions include practical items such as a mechanically retractable towing device, a tablet holder in the rear, a tablet storage compartment in the front centre armrest, a USB port and 230 V socket in the rear, cup-holders that allow single-handed opening for 0.5-litre bottles and an extra high-visibility vest storage compartment in all four doors. 

Both front and both rear doors will each hold a 1.5-litre bottle. The interior’s versatility is increased by the option to fold down the back seats from the boot. The passenger seat can also be folded forward. New cargo fasteners secure loose objects in the boot. An ice scraper in the fuel filler flap is standard. In addition, there are new storage nets on the inside edges of the front seats, a removable LED torch in the boot and misfuel protection.

Top efficiency

The new ŠKODA Superb’s new engines offer up to 30 per cent lower fuel consumption values and emissions. The ŠKODA Superb GreenLine consumes just 3.7 l/100 km (76.4mpg) and emits 95 g CO₂ per km. The vehicle is up to 75 kg lighter and the aerodynamics have been improved. The combination of up to 20 per cent more power, reduced air resistance and a reduction in weight also result in remarkable driving dynamics.

The new ŠKODA Superb comes with direct-injection turbocharged engines based on MQB technology (five TSI petrol, three TDI common-rail diesel). All powertrains comply with EU6 standards and have Stop-Start technology and brake energy recovery as standard. The petrol engines have a power output of between 92 kW (125 HP) and 206 kW (280 HP), the diesel engines between 88 kW (120 HP) and 140 kW (190 HP). Except for the entry-level petrol version, all engines are available with modern dual-clutch transmission. Four engines are available with all-wheel drive based on the Haldex 5 clutch.

No compromise on safety

The top-level safety of the new ŠKODA Superb is impressive. Electronic Stability Control including Multi-Collision Brake is standard. The additional standard equipment for EU countries includes: Front Assist with Emergency Brake, electronic Tyre Pressure Monitor, seven airbags, and five three-point automatic seat belts with fastening alerts as well as safety headrests. Rear side airbags are optional. Also standard: XDS+, a function of the electronic differential lock. From the Ambition trim line upwards, a Speedlimiter is fitted as standard.

Optional assistance systems are also available. Adaptive Cruise Control (ACC) keeps the vehicle at a safe distance from the vehicle ahead. With the enhanced Crew Protect Assist,driver and front passenger are ‘prepared’ for an impending collision. 

Lane Assisthelps the vehicle stay in lane. Traffic Jam Assist, available for the first time for the model and for the brand, increases safety and comfort in traffic and during stop-start driving. The new Emergency Assist activates the brakes, should the driver become incapable of driving, automatically bringing the vehicle to a standstill.  

The completely new Blind Spot Detect system supports the driver in changing lanes safely by alerting them to vehicles in their blind spot. A core component of Blind Spot Detect is the Rear Traffic Alert function which is available for the brand and model for the first time. Driver Alert guards against driver fatigue. Travel Assist with Traffic Sign Recognition, available for the first time in the ŠKODA Superb, constantly informs the driver about the current traffic situation.

The headlights are fitted with halogen technology or with bi-xenon lights including AFS function and LED daytime running lights. The high beam can be electronically controlled via Light Assist or via the extended Smart Light Assist function (masked high beam). Striking rear LED lights are standard in the new Superb, and there are alsotwo reflectors on both sides of the rear bumper.

The new Superb’s completely redeveloped chassis with MacPherson strut front and multi-link rear axle provides optimum driving stability even in demanding situations.

All new Skoda Superb gets Prague world Debut, an evolution of a great car, but better.

• Precision: crystalline lights, sharp edges and lines
• Striking new ŠKODA design
• New ŠKODA flagship makes its world premiere in Prague on 17 February

With its elegant design, the new ŠKODA Superb is set to once again be a highlight in the automotive mid-class. Shortly before the world premiere on 17 February in Prague, ŠKODA is showing the first exterior details of the new top model – details which underline the uncompromising, high design standards of the brand. 

The design details presented demonstrate the highest precision and a near-perfect finish, with great attention paid to the smallest detail.

The new ŠKODA Superb displays clear geometry, striking contoured surfaces, sculptural shapes and elegant lines from the front to the rear. 

A fine finish right down to the smallest detail’ was the motto for the development of the new top model – precise, sophisticated and striking as never before. The design of the new Superb’s lights has a new sharpness to it: the accurate cut, the precise workmanship, the use of geometrical shapes and the three-dimensional contours create a striking brand distinctiveness, modelled after the Bohemian tradition of glass art.

The world premiere of the new Superb will be held in Forum Karlín in Prague on 17 February – with international media representatives and senior guests from the Group, the company, from politics, business and society.

The ŠKODA Superb has been the flagship of the ŠKODA model range since 2001. To date, ŠKODA has delivered more than 700,000 first- and second-generation ŠKODA Superbs, making it one of the most popular vehicles in its class.

Skoda adds new kit to SE Business model as it runs out ready for all new car later this year.

• ŠKODA adds more than £1,600 of equipment to the Superb SE Business model at no extra cost
• The car now comes with full leather upholstery and heated front seats as standard
• The upgraded model is on sale immediately priced from £21,090

ŠKODA is welcoming business drivers into 2015 by adding equipment to the Superb SE Business model. The upgraded model now comes with full leather upholstery and heated front seats as standard with no increase in price.

The additions to the award-winning model provide £1,605-worth of added features and build upon an already impressive standard kit level in the Superb. This includes 17-inch alloy wheels, sat nav, DAB radio, dual-zone air-con, power-fold door mirrors, cruise control, trip computer, Bluetooth and an umbrella in the rear door.

The ŠKODA Superb SE Business model is available as either a hatchback or an estate powered by an efficient 2.0-litre 140PS diesel engine. The Superb is a class leader thanks to its combination of quality value, outstanding practicality and 633 litre boot, low carbon footprint (emitting 109g/km), 17% BIK band, and SE Business equipment.

Patrick McGillycuddy, Head of Fleet for ŠKODA UK, commented: “The addition of full leather upholstery and heated front seats as standard to the popular Superb SE Business model reinforces ŠKODA’s commitment to providing business drivers with very well equipped, efficient and capable company cars.”

The ŠKODA Superb SE Business is priced from £21,090 for the manual hatchback, rising to £23,810 for the DSG-equipped estate model.

The SE Business suite of vehicles, which also includes ŠKODA’s Octavia and Yeti models, is especially designed to offer corporate customers a low taxation liability and whole life cost combined with a comprehensive specification, class-leading space and versatility.

Skoda celebrates producing 17,000,000th model in 120 year rich and varied history.

ŠKODA has produced their 17 millionth vehicle. The jubilee car – a ŠKODA Rapid Spaceback in ‚Corrida Red’ – ran off the production line at the ŠKODA headquarters in Mladá Boleslav. The vehicle is going to a customer in Germany. This production milestone is a highlight of the Czech carmaker’s successful growth strategy. In 2014 ŠKODA manufactured and sold more than 1 million cars for the first time during a single year in the company’s 120-year history. Over the coming years, ŠKODA plans to increase sales to at least 1.5 million per year.

“ŠKODA is doing extremely well,” says ŠKODA CEO Prof. Dr. h.c. Winfried Vahland. “Producing 17 million vehicles since 1905 demonstrates the brand’s strength and sustained success. Since 1991, when ŠKODA joined forces with Volkswagen, we have manufactured more than 12 million cars. Now, we can definitely say we are established in the ‘Champions League’ of international volume manufacturers. ŠKODA will continue to grow over the coming years with new models.” 

ŠKODA is one of the longest-established vehicle manufacturing companies in the world. Automobile production began in 1905: In that year, the ŠKODA founders Laurin and Klement built their first automobile in Mladá Boleslav, a Voiturette A. Since then, the company has produced 17 million vehicles at their Czech and international plants. 

ŠKODA has made incredible progress especially since joining the Volkswagen Group in 1991. The rapid resurgence of the legendary automobile brand has indeed been impressive – from the company’s roots in the heart of Europe to an internationally successful manufacturer with currently seven model series and over 40 model variants. In 2014 ŠKODA achieved the magic threshold of producing and selling one million vehicles in a single year for the first time in the company’s history. Global sales in 2014 reached a new record of 1.04 million vehicles delivered. 

“We are not going to become complacent; we are picking up the pace,” says Prof. Vahland. Over the coming years, the company plans to increase annual car sales to at least 1.5 million. The main driving force behind the growth strategy is ŠKODA’s most comprehensive model campaign of all time. Since 2011, the brand’s model range has been comprehensively renewed and has expanded into important segments. The most recent addition is the new ŠKODA Fabia that has been setting standards in the small car class since its launch a few months ago. As early as mid-February, ŠKODA will be introducing the new ŠKODA Superb. ŠKODA’s completely redeveloped flagship heralds in a new era for the brand and is and will be the best ŠKODA ever. The market launch is set for early June this year.

The manufacturer has implemented their growth strategy not only in Europe but also in the international growth markets. The Chinese market, in particular, is playing a key role. In 2014 China was once again ŠKODA strongest individual market with a 27% share of total sales. 

The company’s international orientation is also demonstrated in their global production network, which has expanded significantly over recent years. ŠKODA vehicles are currently produced at 13 production locations in the Czech Republic, China, Russia, India, Slovakia, Kazakhstan and Ukraine. Over the coming years, the Czech carmaker plans to increase their production capacities further.  

Selected milestones in ŠKODA AUTO’s production: 

›30 January 2015: 17 million ŠKODA vehicles since 1905

›10 December 2014: ŠKODA manufactures the 1,000,000th vehicle in 2014 – the first time the company had produced one million vehicles in a single year  

› 19 March 2014: 11 million ŠKODA cars produced at the Mladá Boleslav plant

› 9 July 2013: 1 Million ŠKODA vehicles in China since 2007

› 5 February 2013: 15 million ŠKODA vehicles since 1905

› 30 January 2012: 14 million ŠKODA vehicles since 1905

› 12 October 2011: 10 million ŠKODA vehicles at the Mladá Boleslav plant

› 8 April 2009: 12 million ŠKODA vehicles since 1905

› 13 July 2006: 10 million ŠKODA vehicles since 1905

› 1991: 5 million ŠKODA vehicles since 1905

First interior pic of new Skoda Superb revealed ahead if Geneva Launch, its a little bit of a let down.

• First impression of the new ŠKODA Superb interior
• Whole new dimension: spacious and elegant with great attention to detail
• Comfortable throughout: extremely roomy, fine materials
• New level of quality: high quality workmanship, pure precision

ŠKODA is once again demonstrating the design and emotional power of the brand with the latest version of its flagship model, the Superb, the interior is definately part of the VW group with a look that could slot easily into the Passat or any current AUDI, this lazy design, and look, will end up hampering Škoda, like it will SEAT and AUDI. 

We just hope that the bosses at each of the brands, sees sense before it is too late, and actually give their brands, a distict brand identlty, because at the moment, take away the Skoda badge, and you would be hard pressed to say which of teh VW Group cars it is.

POSSIBLE LOOK OF NEW SUPERB (all mock ups)

The new ŠKODA Superb combines spaciousness, functionality and design in a truly unique way. ŠKODA already gave some hints as to the future of the brand’s design language last year, when it presented the ŠKODA VisionC show car at the Geneva Motor Show. The new Superb brings these innovations to series production. ŠKODA is now presenting the specific details of the third-generation Superb with a closer look at the vehicle’s interior.

The aim of ŠKODA’s engineers and designers was to create a superior inner space, with a more modern, elegant and sophisticated look. With further improvements to the interior dimensions, ŠKODA has brought the qualities of higher-class vehicles into the automotive mid-class. With the vehicle’s unrivalled amount of room, new level of comfort, new technical solutions and high-quality, precise workmanship, the new ŠKODA Superb is truly setting standards in its segment.

ŠKODA is top auto brand in latest Institute of Customer Satisfaction report

• ŠKODA is top auto brand in latest Institute of Customer Satisfaction report
• High customer satisfaction maintained along with 14 per cent increase in sales
• Over 10,000 customers quizzed in nationwide survey

ŠKODA UK is celebrating this week after the brand topped the automotive table in the latest UK Customer Satisfaction Index Summary (UKCSI) produced by the Institute of Customer Service. ŠKODA was in the top 10 per cent of all organisations across all industry sectors.

ŠKODA achieved an index of 82.7 to scoop the top spot in the automotive sector, putting the brand 4.1 points ahead of the average for the automotive industry (78.6). 

Overall this places ŠKODA 18^th of all the 197 organisations which featured in the UKCSI’s findings, among other major consumer brands such as John Lewis, Marks & Spencer and Amazon.

David Allen, Head of Customer Quality and Network Development for ŠKODA UK, commented: “Customer service is at the heart of what we do. We appreciate feedback from organisations such as the Institute of Customer Service to validate the steps that we take to ensure that each and every ŠKODA customer has a positive experience.

“This month’s findings are a testament to the hard work of each of the brand’s 134 retailers. I’d like to extend my thanks to them in helping us to bring our second-to-none service and award-winning range to customers across the UK.”

The UKCSI is the national measure of customer service, rating 180 leading organisations across 13 sectors. Launched in January 2008, it includes responses from over 10,000 individual consumers.

The Institute of Customer Service is an independent professional membership body for customer service. The Institute’s purpose stands to improve customer experience and drive business performance by delivering tangible benefits to its organisational and individual members. The Institute boasts a membership body of over 400 organisations from across the private, public and third sectors; and over 5,000 individual members.

Jo Causon, Chief Executive of the Institute of Customer Service, commented: “Many organisations are struggling to keep pace with a business environment that has undergone rapid change in recent months... [but] some brands are improving customer satisfaction by operating in an agile and innovative way...”