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Minggu, 15 Februari 2015

JANUARY SALES - WORLDWIDE - BMW - all brands shows growth, around the globe.

  • 142,154 vehicles delivered to customers, increase of 7.0%
  • Robertson: Further growth in 2015 anticipated
  • Schwarzenbauer: MINI will build on momentum in 2015
Following on from a record-breaking 2014, where the BMW Group delivered more than two million vehicles, 2015 has got off to a good start with sales up 7.0% compared with the same month last year. A total of 142,154 BMW, MINI and Rolls-Royce vehicles were delivered to customers in January, a new high for the month (prev. yr. 132,906).

“This is a positive start, building on the success of last year,” said Ian Robertson, Member of the Board of Management of BMW AG responsible for Sales and Marketing BMW. “Looking ahead, we are aiming for further growth in 2015, despite still challenging economic conditions in some markets. There are a number of very exciting model launches coming up this year and our target is to increase global sales for a fifth successive year,” Robertson added.

BMW sales were higher than any previous January: 124,561 BMW brand vehicles were delivered to customers, 6.3% up on the same month last year (117,178). 4,247 customers took delivery of the recently launched 2 Series Active Tourer and demand for the new BMW 4 Series vehicles remains strong with a total of 8,537 delivered worldwide. The success of the BMW X family also continues. 

A total of 4,555 BMW X4s were sold in January while the BMW X5 saw significant sales growth of 40.9% compared with the same month last year (12,035 / prev. yr. 8,540). Sales of the BMW X6 showed positive growth with 2,889 delivered worldwide, 2.5% up on the previous year (2,819).

In the first month of the year, sales of the innovative BMW i vehicles totalled 1,845. Around the world, 1,416 customers took delivery of a BMW i3 while sales of the BMW i8 in January totalled 429.

Overall sales of MINI brand vehicles were also higher than ever before in January, with the brand achieving double-digit growth of 12.0% compared with the same period last year (17,373 / prev. yr. 15.510). “Following on from our core model change last year, MINI is aiming for sustainable growth in 2015,” said Peter Schwarzenbauer, Member of the Board of Management of BMW AG responsible for MINI, BMW Motorrad and Rolls-Royce. 

“The strong sales of the new MINI 3 door and 5 door models we saw in the fourth quarter have continued into the new year and I am confident that these and other new upcoming models will see MINI building on this momentum throughout the year,” Schwarzenbauer added. Sales of the new MINI 3 door are up 33.6% on the same period last year, totalling 7,502 units (prev. yr. 5,616) and the new MINI 5 door model was delivered to a total of 3,876 customers worldwide.
Following the strategy of balanced sales across the globe, the BMW Group saw sales increase in almost all regions.

Deliveries of BMW and MINI models in Asia were up 6.6% compared with January last year (54,188 / prev. yr. 50,841) with several markets contributing to the growth. Deliveries in Mainland China increased by 7.9% (40,081 / prev. yr. 37,137) while sales in South Korea rose 16.9% (4,045 / prev. yr. 3,460).

In the Americas, a total of 27,450 BMW and MINI vehicles were delivered to customers (prev. yr. 25,977 / +5.7%). Sales in the USA totalled 22,209, an increase of 6.8% (prev. yr. 20,796). Sales in Brazil grew by a significant 18.5%, with a total of 1,139 customer deliveries (prev. yr. 961).

The positive growth seen in Europe in 2014 continues into January, with the region posting sales up 8.5% on the same month last year. A total of 55,676 new BMW and MINI vehicles were delivered to customers in the region in January (prev. yr. 51,333). Double-digit growth was recorded in a number of markets. 

Sales in Scandinavia were up 11.5% compared with January last year with a total of 3,300 vehicles delivered to customers (prev. yr. 2,959). Similar sales growth was seen in the Netherlands, where 1,820 vehicles were sold in January (prev. yr. 1,639 / +11.0%). Positive growth was also achieved in the BMW Group’s home market in Germany, where 19,396 new BMW and MINI vehicles were registered (prev. yr. 18,760 / +3.4%).

The year has started very positively for BMW Motorrad. A total of 6,263 maxi-scooters and motorcycles were delivered to customers, a sales increase of 15.2% compared with January last year (prev. yr. 5,438).
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BMW Group sales in January 2015 at a glance
In January 2015Compared to previous year
BMW Group Automobiles142,154+7.0%
BMW124,561+6.3%
MINI17,373+12.0%
BMW Motorrad6,263+15.2%

Jumat, 19 Desember 2014

USA - New Honda Heritage Centre opens in Marysville, Ohio.

The Honda Heritage Center in Marysville officially opened its doors today, offering the world a glimpse of the innovative history and growth the company has achieved in Ohio and North America during the past 55 years.
"The new Honda Heritage Center is a collection of Honda dreams in the form of products that are responsible for millions of customer relationships," said Takuji Yamada, chief operating officer of Honda's North American regional operations. "The great variety of products on display – including powersports, power equipment and automobiles, as well as aviation and robotics – together with the major milestones highlighted, tell the stories of Honda associates in Ohio and from throughout North America."
Ohio Gov. John Kasich joined Honda officials and state and local community leaders to celebrate the opening of the new $35 million, 160,000-square-foot facility, which includes a museum, Technical Development Center and office space for Honda North America.

The new museum, which will open to the public in January, pays tribute to Honda's unique tradition and highlights products and significant milestones in the history of Honda in North America, including a natural focus on the role of Honda's operations in Ohio. A vision to dream big is evident throughout the museum, exemplified by the visible evolution of the motorcycles, automobiles and power equipment on display.  In addition, the space honors groundbreaking new Honda technologies such as a replica of the humanoid robot ASIMO and the HondaJet, which will begin customer deliveries in 2015.
In addition to the Honda museum, the building is home to a new Technical Development Center, which is focused on advancing the skills of Honda engineers, equipment service technicians, and production associates involved in auto production at Honda plants in Ohio and throughout North America. This will help prepare Honda and its associates for the 21st century of manufacturing where success will be defined by the successful interaction between associates and advanced technology.
According to Tom Shoupe, chief operating officer and executive vice president of Honda of America Mfg. Inc., the Technical Development Center is significant as Honda's North American operations take on an even greater role in the development and production of global Honda models.
"Honda is committed to investing in its team of associates and this new training center will allow our associates to continually develop their manufacturing skills so that they can lead the production of critical global models," Shoupe said. "As we introduce more sophisticated technologies in our products and in our plants, we are working to ensure that our associates are equipped with the skills required for the manufacturing demands of the future. We view this investment in Honda people as critical to our future success."
The Technical Development Center, supported with a grant from JobsOhio, features five dedicated classrooms and includes robotic manufacturing cells designed to give technicians more hands-on experience. The curriculum provides instruction in basic fundamentals such as fluid power, maintenance math and frequency drives as well as advanced training for specialized areas, such as die molds and machining.
"Honda's Heritage Center showcases this global company's extraordinary growth, including right here in Ohio," said John Minor, JobsOhio President and Chief Investment Officer. "We are proud that Ohio is home to this impressive facility, which will serve as an important hub for Honda and enhance workforce development in the region."