JANUARY USA SALES - SUBARU - 38th consecutive month of month-over-month growth, AND STILL IT GROWS.

• Record January - monthly sales increase 24 percent over January 2014

• 38th consecutive month of month-over-month growth

• Best January ever for Forester, WRX/STI, Legacy-sedan, Outback, XV Crosstrek

• 11th consecutive months of more than 10,000 Outbacks sold

• 18th consecutive months of more than 10,000 Foresters sold

• Seven millionth vehicle sold in the U.S.

Subaru of America, Inc. today reported 40,812 vehicle sales for January 2015, a 24 percent increase over January 2014. These results continue the company’s sales momentum from 2014 where Subaru achieved six consecutive years of record sales and exceeded 500,000 annual sales – a first in company history.

January marked the 11th consecutive month of 40,000+ vehicle sales for the company. Forester, WRX/STI, Legacy, Outback, and XV Crosstrek sales were notably strong as each model line achieved its best January ever. WRX/STI and Legacy sales for January 2015 increased 59 and 41 percent respectively over January 2014. The XV Crosstrek small CUV also added 6,513 sales to the month’s total.

All seven 2015 Subaru models recently earned safety awards from the Insurance Institute for Highway Safety (IIHS) – two with Top Safety Pick and five with Top Safety Pick+ including the Forester, Legacy, Outback, Impreza, and XV Crosstrek, when equipped with optional EyeSight® Driver Assist Technology. In January, Subaru also earned Kelley Blue Book’s prestigious 2015 Best Resale Value Brand Award and three vehicle segment awards – Compact Car Category: 2015 Subaru Impreza; Sporty Compact Car Category: 2015 Subaru WRX; and Mid-Size Car Category: 2015 Subaru Legacy.

“We are off to a strong start to 2015 by having the best January sales in our franchise’s history and we expect strong demand to continue throughout the year,” said Thomas J. Doll, president and chief operating officer, Subaru of America, Inc. “We are excited to see strong sales across our entire model line, as well as achieve the sale of our seven millionth vehicle.”

Jeff Walters, senior vice president of sales said; “Subaru continues to receive outstanding accolades from the Insurance Institute for Highway Safety and the automotive press for our products. These favorable reviews are increasing the positive image and awareness of our products among the American buying public and help drive the demand we are seeing in our retail stores.”

Carline	Jan-15	Jan-14	% Chg
	MTD	MTD	MTD
Forester	11,210	10,771	4.1%
Impreza	5,096	4,252	19.9%
WRX/STI	2,431	1,533	58.6%
Legacy	3,881	2,735	41.9%
Outback	11,351	8,230	37.9%
BRZ	330	592	-44.3%
XV Crosstrek	6,513	4,801	35.7%
TOTAL	40,812	33,000	23.7%

Subaru posts sales over half a million for the first time in its history, 2015, should be better still !

Fuji Heavy Industries Ltd. (FHI), the manufacturer of Subaru automobiles, today announced that Subaru's 2014 annual sales have post all-time records in its key markets including the US, Canada, and Australia.

Subaru's US sales in 2014 rose 21.0% to 513,693 units, marking another year of significant growth following the increases of 26.0% in 2012 and 26.2% in 2013. Subaru has reached a 500,000 sales milestone for the first time in its history, achieved six consecutive years of record sales, and become the only manufacturer in the US to post seven consecutive years of sales growth. 

All of the key models have contributed to the sales success; the Outback and Legacy, driven by the all-new 2015 models launched in July, sold 138,790 units (+17.6%) and 52,270 units (+23.6%), respectively. The WRX series achieved 25,492 units (+41.9%) with the all-new 2015 version debuted in March. The Forester and the Subaru XV Crosstrek also enjoyed strong growth, selling 159,953 units (+29.4%) and 70,956 units (32.0%), respectively.

In Canada, Subaru sales rose 14.3% to 42,035 units, achieving an all-time record for the 3rd consecutive year as well as a 40,000 sales milestone for the first time. All of the key models have contributed to the strong sales; the Outback, Legacy, and WRX series each posted sales growth of over 40%, driven by the introduction of the all-new 2015 models. 

The Outback and Legacy, with the 2015 models launched in July, sold 8,688 units (+42.0%) and 2,924 units (+44.6%), respectively. The WRX series, with the all-new version debuted in March, posted sales of 2,642 units (+42.1%).The Forester and the Subaru XV Crosstrek also contributed to the growth with sales of 12,302 units (+9.5%) and 6,922 units (+13.2%), respectively.

In Australia, Subaru sales were up 0.8% to 40,502 units, setting an all-time record for the 3rd consecutive year. The Forester and Subaru XV maintained the strong momentum with sales of 11,539 units (+7.2%) and 13,670 units (+0.2%), respectively. The Impreza and the WRX series also contributed to the strong sales. The Impreza sold 6,636 units (+32.3%) while the WRX series, propelled by the all-new version launched in April, achieved 3,554 units (+91.6%).

Subaru's US Annual Sales (January – December)

Calendar Year	Unit Sales	% Change from Previous Year
2008	187,699	+0.3%
2009	216,652	+15.4%
2010	263,820	+21.8%
2011	266,989	+1.2%
2012	336,441	+26.0%
2013	424,683	+26.2%
2014	513,693	+21.0%

UK SALES - SUBARU - 23% growth in and new models to come will make 2015 another great year for Subaru.

• 23% year-on-year rise in Subaru registrations in 2014
• New product launches and dealer network expansion to boost growth in 2015

Subaru UK has today announced a 23% year-on-year growth in UK sales in 2014 and an 8.6% increase in new car registrations in December - outperforming Britain’s buoyant new car market and helping the brand to increase market share.

At the start of the year, Subaru UK has also announced its exciting new model plans for 2015 which include the launch of the new Outback in March and the all new Levorg sport wagon in the Autumn.

The arrival of new Subaru models last year such as the new WRX STI and Impreza, as well as price cuts to existing models, contributed to the Brand’s growth in sales in 2014. Subaru’s range of SUVs and crossovers have also proven more popular over the last 12 months; the Forester remains the bestseller in the UK, with 1210 cars sold in 2014, a rise of 33% over 2013. Subaru UK expects this to increase in 2015 with the addition of the Forester Lineartronic diesel model to the range in April.  

Off the back of a more favourable exchange rates the new WRX STI went on sale in the UK with a £4,000 price cut over the previous model. Demand soon outstripped supply with Subaru UK having to import greater quantities than planned towards the end of the year.

The rear-wheel drive BRZ SE sports car also received a £2,500 price reduction, making it far better value than nearest rivals, while the XV compact crossover also benefitted from a £2300 price reduction in 2013, with prices remaining frozen with the arrival of the updated MY2014 model.

Further growth is expected in 2015 with the UK launch of the new models. The Outback will be the first car in Subaru’s line-up to be fitted with the brand’s unique EyeSight driver assist technology. The Outback will also feature all new exterior and interior designs, with particular emphasis placed on interior quality and the Outback’s infotainment systems.

Paul Tunnicliffe, Managing Director, Subaru UK, commented: “These results are encouraging for Subaru UK – it’s great to see model launches and recent price cuts helping us back to sustainable growth. The launch of the new Outback this Spring will put us in an even stronger position for solid growth in future, and the ongoing expansion of our UK dealer network will help us achieve this goal.”

USA - Subaru celebrates selling its half millionth car in the US for the very first time.

- Subaru sales in U.S. top 500,000 for the first time in a calendar year

- Subaru sales in U.S. top 500,000 for the first time in a calendar year

- 500,000th vehicle sold on December 29

Subaru of America, Inc. has reached a significant milestone in its history, by retailing 500,000 vehicles in a single calendar year. The milestone caps a remarkable seven year growth period for the brand in the U.S. in which the company has grown from 187,699 vehicle sales in 2008 to what will total over 500,000 sales in 2014, once the sales year closes on January 2.

The growth in Subaru sales can be attributed to a combination of improved vehicle offerings, targeted and award-winning marketing and an improved retailer body. The current generation of Subaru vehicles grew in size compared to the previous generation in order to better suit the needs of the American buyer while also delivering improved interiors, technology and safety features such as the award-wining EyeSight® Driver Assist Technology. Furthermore, the company’s retail outlets have embraced process and amenity improvements as sales volume increased, while the total number of outlets has remained steady.

All of the company’s current models have contributed to its sales success; the current Impreza (four and five-door) is enjoying its best-ever generation and the Outback and the Forester mid-size CUV now retail 300,000 units per year, combined. The new small CUV entrant, XV Crosstrek, has also added over 60,000 sales to the year-total, while the all-new Legacy sedan is enjoying its best sales ever; more than doubling its year-over-year monthly sales since the launch of the 2015 model. On the performance side, sales of the company’s sporty models, the WRX and STI, are at their highest levels ever following the debut of the all-new 2015 models.

Thomas J. Doll, president and chief operating officer, Subaru of America, Inc. said; “We are delighted to have reached this historic milestone and our results show we are delivering vehicles that people want to buy. That we have grown so steeply and also so steadily over the last seven years is a testament to our products and to the commitment of our retailers who have had to manage this increase in capacity. There a positive air around our business and we have no plans to stop our growth; we expect 2015 to also be another record year for Subaru.”