Subaru posts sales over half a million for the first time in its history, 2015, should be better still !

Fuji Heavy Industries Ltd. (FHI), the manufacturer of Subaru automobiles, today announced that Subaru's 2014 annual sales have post all-time records in its key markets including the US, Canada, and Australia.

Subaru's US sales in 2014 rose 21.0% to 513,693 units, marking another year of significant growth following the increases of 26.0% in 2012 and 26.2% in 2013. Subaru has reached a 500,000 sales milestone for the first time in its history, achieved six consecutive years of record sales, and become the only manufacturer in the US to post seven consecutive years of sales growth. 

All of the key models have contributed to the sales success; the Outback and Legacy, driven by the all-new 2015 models launched in July, sold 138,790 units (+17.6%) and 52,270 units (+23.6%), respectively. The WRX series achieved 25,492 units (+41.9%) with the all-new 2015 version debuted in March. The Forester and the Subaru XV Crosstrek also enjoyed strong growth, selling 159,953 units (+29.4%) and 70,956 units (32.0%), respectively.

In Canada, Subaru sales rose 14.3% to 42,035 units, achieving an all-time record for the 3rd consecutive year as well as a 40,000 sales milestone for the first time. All of the key models have contributed to the strong sales; the Outback, Legacy, and WRX series each posted sales growth of over 40%, driven by the introduction of the all-new 2015 models. 

The Outback and Legacy, with the 2015 models launched in July, sold 8,688 units (+42.0%) and 2,924 units (+44.6%), respectively. The WRX series, with the all-new version debuted in March, posted sales of 2,642 units (+42.1%).The Forester and the Subaru XV Crosstrek also contributed to the growth with sales of 12,302 units (+9.5%) and 6,922 units (+13.2%), respectively.

In Australia, Subaru sales were up 0.8% to 40,502 units, setting an all-time record for the 3rd consecutive year. The Forester and Subaru XV maintained the strong momentum with sales of 11,539 units (+7.2%) and 13,670 units (+0.2%), respectively. The Impreza and the WRX series also contributed to the strong sales. The Impreza sold 6,636 units (+32.3%) while the WRX series, propelled by the all-new version launched in April, achieved 3,554 units (+91.6%).

Subaru's US Annual Sales (January – December)

Calendar Year	Unit Sales	% Change from Previous Year
2008	187,699	+0.3%
2009	216,652	+15.4%
2010	263,820	+21.8%
2011	266,989	+1.2%
2012	336,441	+26.0%
2013	424,683	+26.2%
2014	513,693	+21.0%

USA - Subaru entire range has been awarded IIHS Top Safety Pick awards 2015

FIVE MODELS ALSO RATED TSP + BY INSTITUTE

Subaru of America, Inc. announced today that all seven 2015 Subaru models; the Legacy, Outback, Forester, BRZ, WRX/STI, Impreza and XV Crosstrek, have earned 2015 Top Safety Pick awards from the Insurance Institute for Highway Safety (IIHS). Subaru is the only manufacturer with IIHS Top Safety Picks for all models for six years running (2010-2015).

Furthermore, five of the seven vehicles also earn 2015 Top Safety Pick+ status; Subaru Forester, Legacy, Outback, Impreza, and XV Crosstrek, when equipped with optional EyeSight® Driver Assist Technology.

Top Safety Pick+ (TSP+) is the highest standard of safety the Institute can award and the 2015 Subaru Legacy, Outback, Forester, Impreza and XV Crosstrek were awarded the highest possible rating of “Superior” for front crash prevention. When equipped with the optional EyeSight, these five 2015 models also earned 6 of 6 points for front crash prevention.

Impreza and XV Crosstrek are the only cars in the entire small car category to achieve the “Superior” rating. Beginning with model year 2015, the Impreza and XV Crosstrek joined the Legacy, Outback and Forester carlines in offering the award-winning EyeSight® Driver Assist Technology, which includes Adaptive Cruise Control, Pre-Collision Braking and Vehicle Lane Departure Warning. Subaru EyeSight was the first system ever to use only stereo camera technology to detect objects such as vehicles, pedestrians and cyclists. Since its U.S. debut in 2012, features available on this system have been highly praised.

“We are very pleased that the IIHS has recognized Subaru in their recent tests,” said Thomas J. Doll, president and chief operating officer, Subaru of America, Inc. “Safety is a long-time hallmark of the Subaru brand and we are proud to have the IIHS’ 2015 Top Safety Pick endorsement for every vehicle in our line-up.”

To win 2015 Top Safety Pick, a vehicle must have “Good” ratings in all four tests of high-speed front and side crash tests, a rollover test, and evaluations of seat/head restraints for protection against neck injuries in rear impacts. In addition, “Good” or “Acceptable” performance in a small overlap front test introduced in 2012 is also required. The same level of performance in those tests, along with an “Advanced” or “Superior” rating for front crash prevention, is required for the higher accolade, 2015 Top Safety Pick+.