Bentley launches upgraded Continental GT and Flying Spur, now, even more beautiful.

• A suite of design upgrades and features for Continental GT family
• Continental GT W12 increases to 590 PS and 720 Nm, improving performance and efficiency
• Flying Spur offers even more bespoke four door luxury

Bentley Motors is building on the global demand for the Continental GT family with a suite of contemporary design updates and new exquisite features for its most successful model. Bentley’s luxurious and powerful Flying Spur also receives a set of features for 2015, focusing on powertrain development, on-board technology and interior comfort.

The new models will be unveiled and displayed at the Geneva Motor Show from Tuesday 3^rd March, with deliveries starting this summer.

Wolfgang Dürheimer, chairman and CEO of Bentley Motors, comments:

“Bentley offers uncompromised luxury and performance with ultimate comfort for grand touring and our new 2015 features extend the appeal of our family. We listen carefully to our customers, and with these new evolutions we’re making our cars even more stylish, efficient, connected and useable every day.”

Exterior Evolution for the Continental GT

The Bentley Continental GT is refreshed with a complement of new exterior design features, aimed at sharpening the on-road presence of the iconic Grand Tourer. A new front bumper combines with a smaller radiator shell and new, more pronounced fenders to lend a more assertive and confident stance to the front of the car. 

The fenders now feature a new vent, complete with a graceful metallic “B” adornment, which serve to emphasise and enhance the renowned Bentley “power line” that flows rearwards from the front arches. New bright chrome fender badges for the V8 S and W12 models now match those applied to the GT Speed.

At the rear of the car, the boot lid is now more sculpted, with a pronounced aerodynamic profile to the trailing edge. The rear bumper has been reshaped and widened for an added sense of power, and now features full-width brightware. The V8 S and GT Speed also gain a new rear diffuser design to further differentiate the performance-focused members of the Continental family.

The revisions to the exterior aesthetic are completed with the addition of new wheels to the range of 20” and 21” designs available. The standard wheel for the GT V8 and GT W12 becomes a new 20”, six-tri-spoke wheel, in painted finish for the V8 and bright machined for the W12. The Mulliner Driving Specification wheel changes to a new 21” seven-twin-spoke design, finished in Graphite grey with bright machined spokes. Finally, a new 21” five-spoke directional sports wheel joins the existing 21” design available for the V8 S and GT Speed.

Enhancing the GT’s iconic silhouette further, three new paint colours are available: Marlin (a rich metallic blue), Camel (a soft golden tone) and Jetstream (a light, bright metallic blue).

Modern Refinements to an Unrivalled Cabin

The visual upgrades continue inside the luxury cabin of the Continental range. A new and contemporary straight-fluting pattern adorns the four generous seats, while the Mulliner Driving Specification (standard on GT Speed) gains a tightened, “small-diamond” quilting pattern reminiscent of a tailored British jacket. Driver controls are all-new, with an optional, more ergonomic and sports-orientated steering wheel and larger gear-shift paddles incorporating tactile knurled metal embellishers.

Brightware elements across the console are updated, the driver’s instrument panel receives new dials and graphics for a refreshed, more contemporary look, and the beauty of the new interior is now illuminated by LEDs. The centre console also features a new black gear lever surround, unifying the style of all driver controls. For V8 and V8 S coupe models, a new hidden storage compartment is fitted between the rear seats, capable of accommodating and charging electronic devices including iPads.

In addition to the changes to the standard specification, a new range of optional interior features has been developed.

GT W12 and GT Speed models can now be specified with new, softer semi-aniline hide for the seat cushions and backrests, represent the highest quality of leather available in the automotive market and giving an even more comfortable, luxurious and natural feel. Two new leather colours join the Continental range for 2015 - Shortbread and Camel.

Furthermore, the headlining of GT V8 S, GT W12 and Speed coupe models is now available in Alcantara^®, colour matched to all 17 of the available interior hide colours.

Onboard WiFi, providing connectivity to all handheld devices in the car is also now available across the Continental family.

W12 Performance and Efficiency Continues

Under the revised skin of the Continental GT W12 lie three changes to the mighty 6.0-litre twin turbo W12 powertrain. Firstly, the engine receives a power and torque increase, from 575 PS (567 bhp / 423 kW) and 700 Nm (516 lb.ft) to 590 PS (582 bhp / 434 kW) and 720 Nm (531 lb.ft), to maintain the model’s reputation of effortless performance.

The power upgrade is accompanied by improvements to fuel economy of up to 5%. The GT W12 now includes a variable displacement system and the new evolution is able to run at part throttle on six of its 12 cylinders to reduce fuel consumption without sacrificing refinement and offers lower CO₂ emissions of 329 g/km and combined fuel economy of 20 mpg (14.1 litres/100 km).

Luxury of choice extended on Flying Spur

Bentley’s four-door luxury sedan, the Flying Spur, continues to appeal to the discerning, successful individual and additional features for 2015 offer even more bespoke choice.

A new 20” six-tri-spoke wheel is available for both V8 and W12 powered Flying Spurs, in three different finishes, while a 21” seven-twin-spoke design is offered on the Flying Spur W12 Mulliner in polished or Graphite painted with bright machining finishes.

The exquisite cabin of the Flying Spur also gains modern and tactile new features to maintain Bentley’s reputation for interior style and usability. The driver instruments are updated with contemporary graphics, while the steering wheel receives a new more sporting design. 

A knurled metal finisher adorns the optional gear shift paddles, and the Flying Spur receives the same onboard WiFi hotspot system as the updated Continental family for ultimate connectivity while travelling – keeping the Flying Spur as the ultimate car for work or relaxation.

Complementing the feature upgrades are new paint colours in the hues of Marlin, Camel and Jetstream – as per the Continental GT – and the addition of Shortbread and Camel hides to the extensive range of leathers.

The 625 PS (616 bhp / 460 kw) / 800 Nm (590 lb.ft) Flying Spur W12 engine gains efficiencies and even greater grand touring capability thanks to the variable displacement system now included on the Continental GT W12, for lower fuel consumption, increased range and lower emissions of 333 g/km CO₂.

VW to build next gen Phaeton, even though it losses money & VW is slashings overall costs.

With Volkswagen having embarked on a big cost-cutting drive, industry experts are baffled why the "people's car" maker plans to spend millions of euros upgrading a money-losing luxury sedan.

The 76,000 euro ($86,000) Phaeton, a pet project of Chairman Ferdinand Piech, has never met VW's original sales target of 20,000 cars annually. Analysts say the upper-premium car, which cost more than 1 billion euros to develop and came out in 2002, should be axed.

But sources at VW told Reuters that the company is now planning a more advanced version of the Phaeton -- even though the first-generation car was ranked by Bernstein analyst Max Warburton as one of the three "most loss-making European cars of modern times."

The plans appear all the more perplexing to analysts as VW has pledged to make annual cost savings of 5 billion euros at its passenger-car brand by 2017, as the world's second-biggest carmaker by sales seeks to narrow the gap with global leader Toyota.

'Painful action'

Announcing the "efficiency program" last July, CEO Martin Winterkorn promised "painful action" to revive the core brand where profit margins have been languishing due to a proliferation of models and parts.

"It's no longer all about bigger, higher, further," the CEO told managers at a Dresden strategy conference in December. "Now it's about being leaner, faster, more efficient."

His comments echoed VW's plans to reduce the number of costly parts and drop some non-profitable variants from the German group's 310-model lineup as Europe's largest automaker shoulders costs of future growth and investments in lower-emissions technology.

Revamping the Phaeton will seems to contradict the CEO's cost-cutting drive, said Evercore ISI analyst Arndt Ellinghorst, adding that switching production of the model to VW's MLB modular platform could cost as much as 650 million euros.

"Economically speaking, it's the most irrational project," London-based Ellinghorst said. "Piech and Winterkorn simply cannot let go of their fondness for luxury products."

A new glass-walled factory, R&D outlays and low sales volume led VW to lose 28,000 euros on each Phaeton sold between 2002 and 2012, Warburton wrote in a September 2013 note.

Unfazed by the losses, VW aims to pit the next-generation model against the Mercedes' 80,920 euro S-class flagship, sources said, adding the car may hit dealerships in 2017-2018. A plug-in hybrid version is also planned.

VW confirmed it was planning a successor to the Phaeton but declined to comment on the details or costs. It also declined to comment on analysts' loss, cost and sales estimates for the existing version, but said the sedan helped to show off its technical prowess.

The company does not disclose sales data for individual brands, only production numbers, which show it produced 5,812 Phaetons in 2013 -- the most recent annual figures published.

High-end battle

Stefan Bratzel, head of the Center of Automotive Management think tank near Cologne, said another high-end luxury sedan may overstretch the VW brand, traditionally a mass-market division which in November released a more upmarket Passat.

A new Phaeton could also affect sales of VW's other premium offerings, especially the Audi's flagship A8 sedan, which may share MLB underpinnings with the VW-badged model, he said.

"It doesn't make much sense strategically," Bratzel said. "The business case is equally questionable."

A new Phaeton would struggle against its premium rivals, analysts say. Sales of the model will average no more than 11,900 cars a year in 2017-2020, up from 6,300 this year, according to estimates from research firm IHS Automotive.

That compares with annual averages of 85,000 units for the Mercedes S class, 64,000 for BMW's 7 series and 41,000 for Audi's A8 in the four-year period, according to IHS data.

Buyers will never warm up to the notion of an upper-premium sedan made by the "people's car" brand unless they get a huge discount, a former VW Group executive told Reuters.

"This is the inherent problem, which puts the car's price positioning and profitability at risk," he said.

The Phaeton is the brainchild of Piech, the mastermind of VW's global expansion and its former CEO, who is well known for outmaneuvering both rivals and allies.

Sacred project

A former Audi North American chief, Axel Mees, was forced to leave the company in 2004 after criticizing the Phaeton project and Piech in public, a source at Audi said.

Meanwhile, Michael Horn, VW's new U.S. boss is chasing a lofty sales target of 800,000 VW brand cars by 2018, more than double last year's tally.

Horn will be tasked with relaunching the next Phaeton in the U.S. after VW pulled the model from the world's biggest premium-car market in 2006 because of poor sales.

Horn struggled with the answer when asked by Reuters at the Detroit auto show what potential he sees for the model in the country.

"That's a dangerous question," he said. "It's an image bearer with no relevance for volume."