New special Editions to celebrate the 10th anniversary of Dacia's re-birth.

• Dacia celebrates its 10^th anniversary with new ‘Lauréate Prime’ special editions
• Special edition adds styling and multimedia upgrades
• Available in the UK on Sandero, Duster and Logan MCV models
• On display at the Geneva Motor Show in March
• Full UK specification and pricing to be released in early Spring

Dacia will celebrate the 10th anniversary since its European re-launch in 2005 at the 85^th Geneva International Motor Show where new special edition versions of the Sandero, Duster and Logan MCV will be unveiled.

Ten years have passed since the Logan was launched in Europe in 2005, heralding the dawn of a bright new era for the Romanian brand Dacia, whose Renault-led rebirth proved to be the catalyst for unprecedented levels of success across the continent.

To celebrate these 10 glorious years, Dacia is producing a series of special edition versions across its range, including the Sandero, Duster and Logan MCV. In the UK, this special edition will be called ‘Lauréate Prime’. True to the brand’s ethos and image, these special edition vehicles will be well-equipped while remaining simple at heart, and will come in an exclusive metallic Cosmos Blue finish.

They will stand out through their distinctive styling trims and will be equipped with a new multimedia and navigation package as standard – Dacia MEDIA NAV Evolution.

Exclusive new Cosmos Blue finish

Blue is the colour traditionally associated with the Dacia brand, and these special edition versions will pay tribute to that by including exclusive metallic Cosmos Blue paintwork as standard.

Attention to detail for the exterior

The Lauréate Prime special edition versions stand out through a series of specific styling features, including ‘Dark Metal’ alloy wheels and door mirror housings.

A carefully-appointed interior

The standard Lauréate interior is enhanced by subtle touches of blue on the upholstery and seatbelts, complimenting the Cosmos Blue metallic exterior. Tasteful grey top-stitching for the seats and special front and rear blue-edged floor mats complete the look.

Generously equipped

The Lauréate Prime special edition versions benefit from a generous equipment specification, based on the existing top-of-the-range Lauréate trim. This includes the exclusive Cosmos Blue metallic finish, Dacia MEDIA NAV Evolution infotainment system, leather steering wheel, climate control for comfort, cruise control with speed limiter for safety and peace of mind, and electric front windows and remote central locking for convenience – all of which are ideal for motorists who use their vehicle on an everyday basis.

Dacia MEDIA NAV Evolution

Included as standard in the UK is the new-generation, user-friendly MEDIA NAV Evolution navigation system complete with a large seven-inch touch screen display. All the qualities from the original infotainment system are retained, including satellite navigation, multimedia capabilities that allow music streaming from devices through a USB, AUX or Bluetooth® connection and hands-free telephony capability.

In addition to this, Dacia MEDIA NAV Evolution adds TMC traffic information, access to social networks when connected to a smartphone via the main display and the ability to access Apple’s SIRI voice recognition function through steering wheel-mounted controls.

A special edition available with a choice of engines

The special edition versions will be available with engines from the current Dacia range and in both two- and four-wheel-drive configurations for the Duster.

Reassuring three-year/60,000 miles warranty

As with every model in the Dacia range, the Lauréate Prime special edition versions come with a three-year/60,000 miles warranty.

Full details on UK specification and pricing will be available in early Spring.

UK SALES - DACIA - another record year for Dacia in its first full year with all models.

• Dacia car sales up 39 per cent in 2014 to 23,862 vehicles
• Dacia market share of one per cent in 2014
• 90 per cent of Dacias sold in 2014 were to private buyers
• Renault Group records 108,440 UK sales in 2014 – up 42 per cent

In just the second year after being launched on our shores Dacia’s rise in the UK showed no signs of slowing the with ‘no nonsense’ car brand posting record sales of 23,862 vehicles in 2014 – up 39.2 per cent on the previous year.

December saw 1,503 Dacias finding new homes in the UK according to official figures from the Society of Motor Manufacturers and Traders (SMMT) out today, representing a market share for the month of 0.9 per cent.  Market share for 2014 full-year stood at 1.0 per cent – a rise of 0.2 percentage points versus 2013.

In 2014, 90 per cent of Dacias sold in the UK were to private buyers – giving the ‘shocking affordable’ brand a retail market share of 1.6 per cent.

The Dacia Sandero hatchback firmly retained its place in the Top 10 selling five-door B-segment cars, with 14,806 being sold in 2014.

Dacia is part of Renault Group, which saw an unprecedented 20-month period of ahead- of-the-market growth through most of 2014 with 108,440 Group sales, for a market share of 3.9 per cent – up some 41.9 per cent from the year before, making Renault Group the fastest growing franchise in the UK and significantly outpacing market growth for a second consecutive year. 

In December, Renault Group sold a total of 8,961 vehicles and had a market share of 4.6 per cent.

Commenting on the performance, Ken Ramirez, Renault Group UK Managing Director, said: “Dacia arrived in the UK just last year and its popularity with the car buying public hasn’t stopped growing since.  Dacia’s clear value-for-money and no nonsense approach have attracted nearly forty per cent more buyers than this time last year and nine out of ten of these are private customers, confirming the positive and enduring appeal of the Dacia brand for UK customers.”